Voyage Austin Interview

This interview article is originally posted in Voyage Austin. You can access the article here.

Today we’d like to introduce you to Scott Grubb

My journey has been shaped by lessons learned the hard way. I started my career at Dell and Apple, spending five years in Fortune 50 sales roles. While I gained valuable insights into what makes organizations successful, I found myself drawn to building something of my own. I wanted the challenge of solving real problems, taking risks, and making decisions that directly impact a business.

 

That pull led me to launch my first venture—a small HR-consulting brokerage for blue-collar companies. It was a crash course in entrepreneurship. I learned what it meant to face cash flow issues, make tough hiring decisions, and navigate the emotional rollercoaster of owning a business. Over time, I co-founded and scaled multiple startups, experiencing both wins and failures that forced me to adapt quickly.

 

Through it all, I started seeing patterns: the same operational challenges kept coming up, whether in my own companies or the ones I consulted for. I realized there’s a huge gap in support for small and medium-sized business owners—people who are juggling growth, teams, and family obligations all at once. That realization led me to create Vision to Life.

 

Vision to Life is built to simplify the complexities of running a business. It’s about providing clear, actionable frameworks so owners can make better decisions, build stronger teams, and create systems that free them up to focus on their domain of expertise, which usually isn’t the business of running a business. Every business has a unique story, but the tools to succeed don’t have to be complicated.

 

Not at all. The road has been anything but smooth, and honestly, I think that’s the reality for most entrepreneurs. Early on, I faced all the classic struggles: cash flow issues, hiring the wrong people, and sleepless nights wondering if the decisions I made that day would sink the business.

 

In one of my startups, I went over a year without paying myself, draining my personal savings just to keep payroll afloat. I’ve made bad hires because I rushed the process, and I’ve seen what happens when the wrong systems—or no systems—are in place. At one point, growth outpaced our ability to manage it, and it felt like everything was breaking at once. Those moments force you to either adapt and get better or get out. I’ve done both along my journey.

 

There’s also the emotional weight of running a business. It can be incredibly isolating. When things are tough, you can’t always share the full story with your team or even your loved ones—it’s a burden you carry on your own, and the pressure can feel immense.

 

But those struggles were also where I learned the most. They taught me the importance of planning, building the right team, and creating systems that can scale. It’s why I’m so passionate about Vision to Life. I want to help other entrepreneurs avoid some of those pitfalls and take control of their business instead of feeling like it’s running them.

 

Vision to Life exists to help small and medium-sized business owners turn complexity into clarity. We work with entrepreneurs who are stretched thin, overwhelmed by growth, or stuck trying to scale their business. Our goal is simple: to help them build resilient, systematized companies that don’t just survive but thrive—and ultimately become sellable assets if that’s their endgame.

 

What makes us different is our focus on practical, real-world solutions. This isn’t classroom theory or one-size-fits-all advice. Our tools and frameworks are built from 15+ years in the trenches—starting, scaling, and leading businesses across industries. We specialize in taking the chaos that often comes with running a company and breaking it down into simple, actionable steps.

 

At the heart of what we do is the Vision to Life Framework, built around four pillars that act as a flywheel:

1. SET THE DIRECTION: Clarity on your vision and strategic goals.

 

2. ASSEMBLE & DEVELOP YOUR TEAM: Assembling the right team and aligning them.

 

3. PRIORITIZE & EXECUTE: Systematizing operations for consistency and scalability.

 

4. MEASURE & ADAPT: Measuring the right metrics to track progress & guide your decisions.

 

Through our Accelerator Program, we combine personalized coaching, a tight-knit community of peers, and AI-powered tools to guide business owners every step of the way. We don’t just focus on solving today’s problems; we help clients build businesses that can run without them.

 

Brand-wise, I’m most proud of the fact that Vision to Life is grounded in empathy and understanding. I’ve been where our clients are—working long hours, carrying the weight of a business on my shoulders, and wondering if I was doing it right. That perspective shapes everything we do.

 

What I want readers to know is that building a business doesn’t have to feel like putting out fires every day. With the right systems, the right team, and the right tools, it’s possible to create a company that works for you—not the other way around.

 

What makes me happy is seeing people step into their potential—whether it’s a client taking control of their business, a team member growing into a role, or even one of my kids mastering something new. Watching someone overcome a challenge and gain confidence in the process is incredibly rewarding.

 

I think it’s because I’ve been through so many moments of uncertainty and struggle myself. I know what it feels like to doubt your ability to move forward. Helping others push past that point—and being a small part of their progress—is deeply fulfilling.

 

On a personal level, time with my family is a huge source of happiness. As a husband and father of three, I’ve learned that the moments I spend with them are what ground me – they’re “my why”. Whether it’s sitting around the dinner table or coaching one of my kids’ sports teams, those moments remind me why I do what I do.